SPECIALTY STORE SERVICES
Goal: Update branding and improve UX for catalog customer
Content Marketing Services
- Use data to inform revised pagination
- Cover letter introduces new branding while ensuring past quality & service
- Work with client team on covers, enhanced product photo’s, improved specification detail
- White paper planning guide ‘value offer’
Results
- Print: 14.1% sales increase
- E-commerce: 16.7% sales increase
- Average order: 13.6% sales increase
Branding Services
- New logo design
- Brand standards manual
- Transition plan for all company assets
Research/Data Analysis Services
- CSI survey of catalog database
- Analyze sales and profit by category/page/item
- Determine goals for page performance
- Study pricing against competitors
Digital Marketing Services
- Roll updates to e-commerce site