Helping companies and organizations in the retail and brand experience industry find their voice - providing marketing, advertising, public relations and social media services.




Your customers have choices. Your competition is likely only a Google search away. How do you stand out in a world filled with so much noise? How do your customers find you? How do they know that you are the right choice?  How do you remain relevant when you don’t have an unlimited marketing budget?

These are the questions Marketing SPK will help you answer.  We will define or refine your unique brand identity and voice and develop a strategic marketing plan that connects you to your audience across channels, both on and offline.

Building on a successful 35-year career in retail, retail design and store fixture marketing, Karin Pryor founded Marketing SPK {say that “speak”} in 2014. Karin was able to reach into her large network and assemble a team of professionals who are experts at their craft and also have extensive industry experience. This team, with Karin at the helm, is Marketing SPK.

Based in Chicago, Marketing SPK creates and delivers marketing plans that deliver results, including increased customer acquisition, employee engagement, shareholder value and positive organization perception. Along with strong creative and project management acumen, Karin and the team always work to effectively manage resources to achieve the greatest value for customers.


We excel at....


Strategic Planning to define goals, direction, and messaging across all marketing channels.

Branding with clarity and consistency to clearly connect with your target audience.

Advertising to capture the attention of potential buyers and create brand awareness. We evaluate the print and digital opportunities and messaging most appropriate to reaching your audience.


Digital Technology designed to facilitate connections including websites and social media.

Public Relations with consistency to build brand credibility and awareness.

Communications in formats that include sales presentations, email campaigns, direct mail and more.

Lead Generation utilizing industry resources to ensure a robust sales pipeline.



Our customers respect our strategic vision and trust that we will deliver measurable results.


Karen Schaffner, Director, Education & Research

"I have worked with Karin Pryor for close to 20 years and have always been a great admirer of her professionalism, talent and creativity. Karin and Marketing SPK have done a phenomenal job of responding to ever-expanding marketing requirements (events, publications, education, research and more) as our organization grows and transforms. "

Our Work

Real marketing results come from consistent focused efforts over time. Marketing tactics and campaigns need to be connected to a larger strategic vision. Your brand voice needs to stand out and reach your intended audience.

Marketing SPK customers benefit from our industry experience. But that doesn’t mean we offer the same old solutions – each customer comes with a unique constellation of needs and we craft a forward thinking plan designed to remove barriers and create success.


For The Association for Retail Environments, Marketing SPK directs all marketing efforts.  This is an ongoing operational role with Karin embedded in the organization as Director of Marketing.


Vox Supply Partners needed to expand their marketing efforts to Fortune 500 companies. Marketing SPK created a lead generation program that resulted in a 50% response rate.

For Specialty Store Services, Marketing SPK launched a new division (S-Cube). This work included a new website, brand identity design and advertising placement.



Jo Sparling, Account Development Director
VOX Supply Partners

"We needed to energize our sales and marketing to CPG Fortune 500. Marketing SPK created a perfect lead generation program that resulted in a 50% increase in warm leads within 4 months of the campaign. YES! I said 50%!!  Marketing SPK listened to our needs and was able to deliver winning results."


At Marketing SPK, we bring wisdom, industry experience, and a real portfolio of success. We would love to talk to you about your next project.


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Karen Benning, Director of Communications & Editorial
"Karin is more than a consultant, she is someone who quickly and fluidly embeds into an organization. As our association’s marketing director, she has been an invaluable resource, providing organization and management over marketing strategies for more than 8 annual events as well as multiple sales and membership campaigns throughout the year. She provides well thought-out plans utilizing multiple communication channels to reach the appropriate target audience."