Nashville Wire
Goal: Create clear differentiation between two distinct divisions that both go to market as Nashville Wire Products.
The Material Handling Division is the industry-leading producer of the highest quality wire decking and storage solutions used across a diverse range of warehouses and distribution centers nationally.
The Engineered Components Division builds complex, custom commercial & residential wire shelves and racks for global brands in the commercial and domestic appliance supply chain.
Sales Support & Lead Generation Services
- Sales Presentation Materials
- Case Study Profiles
Trade Event Participation
- Booth Graphics & Messaging
- Collateral Marketing Materials
- Launch into Telecomm Industry
Results
- 3 years of sustained growth and brand elevation
- Library of Presentation Materials for Material Handling Division
- New Library of Case Studies for Engineered Components Division
- Social Media following tripled
- Website: Presents a clear difference of product offerings and capabilities; Doubled follower growth/20% increase in engagement
Strategic Planning Services
- Deep dive to craft a comprehensive planning document that defines goals and differentiation needs for each division
- Expand to multi-channel tactical plan as a roadmap for growth
- Manage timeline for sustained brand exposure and product knowledge
- Define success measurements
Digital Marketing Services
- Web Site Redesign creating clear division distinction
- Focus on superior product quality, breadth of product offering and industry certifications
- SEO Refresh
- Social Media Presence established and maintained on LinkedIn
- Corporate Video featuring manufacturing excellence and capabilities
Media
- Print & Digital Ad Campaigns for Material Handling Division