Kessebohmer
Goal: Create brand presence for a German-based company in the US market. Promote the precision of German engineering and a new US based facility for the manufacture of gondola, offering compatibility with the leading legacy system.
Trade Events
- Support C-Store and StorePoint participation
- Develop market specific messaging for presentations
Social Media
- Create a robust campaign with daily posts
- Introduce brand as a viable alternative
- Position brand as easier to work with than ‘legacy’
- Heavily promote gondola, shelving and accessories
Website Redesign
- Convey complete suite of manufacturing capabilities
- Show breath of marketplace expertise
- Create portfolios of work to showcase experience
- Focus on English language and phrasing, from German terminology
- Promote compatibility of gondola system
Sales Tools
- Develop a working deck to introduce KRM brand
- Focus on benefits of parent company strength
- Significant investment in US markets new plant
- Viable alternative to current legacy brands
- Create multi-part email campaign for gondola and shelving offers