Helping companies and organizations find their voice - providing marketing, advertising, public relations, website development and social media services.




Your customers have choices. Your competition is likely only a Google search away. How do you stand out in a world filled with so much noise? How do your customers find you? How do they know that you are the right choice?  How do you remain relevant when you don’t have an unlimited marketing budget?

These are the questions Marketing SPK will help you answer.  We will define or refine your unique brand identity and voice and develop a strategic marketing plan that connects you to your audience across channels, both on and offline.

Building on a successful 35-year career in retail, retail design and store fixture marketing, Karin Pryor founded Marketing SPK {say that “speak”} in 2014. Karin was able to reach into her large network and assemble a team of professionals who are experts at their craft and also have extensive industry experience. This team, with Karin at the helm, is Marketing SPK.

Based in Chicago, Marketing SPK creates and delivers marketing plans that deliver results, including increased customer acquisition, employee engagement, shareholder value and positive organization perception. Along with strong creative and project management acumen, Karin and the team always work to effectively manage resources to achieve the greatest value for customers.


We excel at....


Strategic Planning to define goals, direction, and messaging across all marketing channels.

Branding with clarity and consistency to clearly connect with your target audience.

Advertising to capture the attention of potential buyers and create brand awareness. We evaluate the print and digital opportunities and messaging most appropriate to reaching your audience

Digital Technology designed to facilitate connections including websites and social media.

Public Relations with consistency to build brand credibility and awareness.

Communications in formats that include sales presentations, email campaigns, direct mail and more.

Lead Generation utilizing industry resources to ensure a robust sales pipeline.


Our customers respect our strategic vision and trust that we will deliver measurable results.


Karen Schaffner, Director, Education & Research

"I have worked with Karin Pryor for close to 20 years and have always been a great admirer of her professionalism, talent and creativity. Karin and Marketing SPK have done a phenomenal job of responding to ever-expanding marketing requirements (events, publications, education, research and more) as our organization grows and transforms. "


Our Work

Real marketing results come from consistent focused efforts over time. Marketing tactics and campaigns need to be connected to a larger strategic vision. Your brand voice needs to stand out and reach your intended audience.

Marketing SPK customers benefit from our industry experience. But that doesn’t mean we offer the same old solutions – each customer comes with a unique constellation of needs and we craft a forward thinking plan designed to remove barriers and create success.


Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! is the rebranded name for A.R.E. | POPAI.

This is an ongoing operational role with Karin embedded in the organization as Director of Marketing. Responsibilities include developing the strategic plans & project timelines for each program initiative against KPI goals, managing in-house team of marketers to develop all content messaging, directing freelance creative, managing expenses to budget and tracking and analysis of all marketing efforts.


Website Redesign
Podcast Series - Retail Decoded
Podcast Series - Shop! On Air
Membership Collateral
Advertising Campaigns
Media Kits

VOX SP needed to expand their marketing efforts to Fortune 500 companies. Marketing SPK created a lead generation program that resulted in a 50% response rate.

Collaborating with Karin is like having a whole suite of Marketing Specialists on your team. Her capacity has no bounds and her network of support services covers pretty much everything you need to run successful campaigns and support a diverse (and highly demanding) Sales group. The Leggett Display Group was very much the small brother of Store Fixtures but Karin managed to motivate and support my Sales Team by generating winning RFP’s and developing highly targeted campaigns for niche clients.

In more recent years, Karin’s creativity has helped me build my new brand combining general awareness programs with missile campaigns - all delivering measured results! She is a pleasure to work with.
— Anne McNeill, President VOX SP Group

S-CUBE is the custom fixture division of 30+ year-old parent company, Specialty Store Services.

In 2015 Marketing SPK launched the S-CUBE brand and continues to create industry exposure and generate highly qualified leads.

Marketing SPK crafts the strategic plan, messaging, and communications timeline for the division. All digital outreach, event participation, direct mail, PR, product releases, case study development, white paper content and newsletter generation is developed, executed and tracked. Sales leads are generated and monitored for follow-up.


White Papers
Direct Mail
Social Media
Case Studies


Jo Sparling, Account Development Director
VOX SP Group

"We needed to energize our sales and marketing to CPG Fortune 500. Marketing SPK created a perfect lead generation program that resulted in a 50% increase in warm leads within 4 months of the campaign. YES! I said 50%!! Marketing SPK listened to our needs and was able to deliver winning results."

Matthew Robertson, Former Director of Events

“I had the pleasure of working with Karin at Shop!. Karin is the consummate professional: strategic, collaborative, creative and solutions oriented. Her project management skills are exemplary; everything Karin touches gets better.”

Karen Benning, Director of Communications

“Karin is someone who quickly and fluidly imbeds into an organization. As our association’s marketing director, she has been an invaluable resource, providing organization and management over marketing strategies for more than 8 annual events as well as multiple sales and membership campaigns throughout the years. She provides well thought-out plans utilizing multiple communication channels to reach the appropriate target audience.”


At Marketing SPK, we bring wisdom, industry experience, and a real portfolio of success. We would love to talk to you about your next project.


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